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Our Mission
The W1974 NIL Collective is a pioneering initiative aimed at revolutionizing the landscape of women's sports at the University of Kentucky. Our mission is to empower female athletes by harnessing the potential of Name, Image, and Likeness (NIL) opportunities, while our vision is to foster a thriving, equitable sports ecosystem that enriches the lives of our student-athletes and strengthens their connection to the Commonwealth of Kentucky community.
Ways to be Involved
Direct Marketing Packages offer companies the opportunity to leverage our student-athletes to enhance engagement, awareness, and promotion of their company, project, or campaign. We offer three package levels: $5,000, $10,000, and $20,000, with the flexibility to customize larger packages based on specific needs.
**Please note: Each Direct Marketing Package offers a unique combination of nano-micro influencers, social media engagement, in-person appearances, and optional commercial shoots, enabling you to select the level that aligns with your marketing objectives and budget. For Mega Influencers pricing please inquire.
NIL-Community Fund allow contributors to donate towards a collective pool. The W1974 Collective will use this pool to create NIL deals centered around community service events in Lexington, with athletes earning NIL money for each event they attend.
Corporate Sponsors have three distinct levels of giving, each with its own set of benefits and opportunities for engagement with our athletes. Levels include Team/Sport Event Hosting, Community Empowerment Events, and Collective Sponsorship.
W1974 Collective: Honoring Our Legacy
The name "W1974 Collective" pays tribute to a pivotal moment in the history of women's sports at the University of Kentucky. In 1974, the university made a landmark decision to officially support women's sports teams, setting the stage for a legacy of excellence.
Today, the University of Kentucky stands as a global leader in women's athletics, with world record-holding athletes and championship-winning teams. Our commitment to gender equality in sports has not only brought pride to the institution but has also inspired athletes to achieve their dreams.
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For the full history, including remarkable achievements and our dedication to women's sports, click the "Learn More" button below.
Our Vision
Our long-term vision is to support all female student-athletes at the University of Kentucky. We believe in fostering a culture of collaboration, inclusivity, and equity, ensuring that every female student-athlete has access to NIL opportunities, networking, and professional development.
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The W1974 NIL Collective represents a groundbreaking initiative that seeks to empower and uplift the female student-athletes of the University of Kentucky. Through strategic partnerships, community engagement, and professional development opportunities, we aim to create a brighter future for women's sports in Kentucky, one that benefits our student-athletes, the university, and the community as a whole.
Our Foundational Pillars
Building Roots in the Community
Professional Development and Networking
Eliminating Transfers
We hold a firm belief in the unifying potential of sports within communities. The W1974 Collective is community driven. Our primary objective is to foster meaningful connections between student-athletes and the Kentucky community, ensuring they feel deeply invested in, connected to, and supported by their local roots. Through a range of events, engagement initiatives, and partnerships, we endeavor to cultivate a profound sense of belonging and pride among our athletes and their fans, strengthening our collective spirit and unity.
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Beyond their athletic careers, our student-athletes deserve opportunities for professional growth. The W1974 Collective will provide them with the tools, resources, and networking opportunities needed to succeed in their post-athletic endeavors. By leveraging our experienced team and industry connections, we empower these young women to thrive both on and off the field.
The W1974 NIL Collective aims to mitigate this issue by providing our female student-athletes with valuable NIL opportunities. By offering these opportunities, we incentivize athletes to stay, create deeper connections to the university, and contribute to the team's long-term success.